Our story. Our mission. Our team…

Southern Food Concepts is, and always has been, about exceeding expectations. We strive to go beyond the expectations of our clients, operators and distributors. This all starts with our team members, who have an expectation every day that they can and will provide value beyond the sale to our customers.
For us, the expectation is success. Success accomplished with professionalism, integrity and a tireless work ethic driven by our genuine passion for the business of food.
The challenges of the pandemic and the resulting supply chain issues further validated our vision that the brokerage business needs more local market accountability and agility to deliver client growth.

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SFC Members

  • Jim Finley

    Co-Founder and President

    Jim started his food service career when in 1989 with Overton Food Service Sales, the Alabama and Florida Panhandle Tyson broker

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  • Rene’ Dean

    Co-Founder and Vice President

    Rene’s career in the food brokerage business began in 1992 with Overton Sales, working as a Customer Service representative.

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  • Don Gardino

    Account Executive

    Don’s career in food service began with fourteen years as a successful owner of two pizzeria restaurants in Birmingham

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  • Mark Johnson

    Account Executive

    Mark began his food service career with Sysco Central Alabama in 1999 as a Marketing Associate working in the Montgomery area.

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  • Tracy Mills

    Customer Service/Sales Support Specialist

    Tracy Mills started in 2010 with Innovative Concept Group as a Sales Support Specialist. Her duties included sample management

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  • Wayne Lemelle

    Account Executive

    Wayne started working in the food service business at the early age of thirteen.Upon graduation from Tulane University…

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Our Services

Business and Industry

Hotel and Lodging



Retail Grocery

College & University


Get Started With Southern Food Concepts Today!